Overview

Clean guest data powers marketing and service—dedupe profiles, tag accurately, and align segments to real campaigns.

When to use this

Before large sends or when reporting looks suspicious.

Step-by-step

1. Use Customers for profile cleanup and properties.
2. Define segments with clear inclusion rules.
3. Measure campaign results against holdouts when possible.

Tips & best practices

• Smaller, well-defined segments often outperform broad blasts.

Related links

• Customers