Bookings performance & covers
Bookings and covers reports relate demand to promotional and operational decisions.
Overview
Bookings and covers reports relate demand to promotional and operational decisions.
When to use this
Tuning reservation policies or judging marketing lift.
Step-by-step
- Open Bookings performance for reservation throughput and outcomes.
- Use Revenue & promotion impact (covers) to relate demand to campaigns.
Tips & best practices
- Segment by channel when evaluating promos—lift may hide in a single sub-channel.